In contemporary Canada, individuals’ identities are no longer defined by traditional demographic markers such as age, race, gender, and class, but by their personal values and worldviews aspect of their existence. How will this shift impact the financial industry of the future? Based on his research and extensive writing on our evolving identity and our open attitudes toward diversity and multiculturalism, author and noted commentator on social values and social change in North America, Michael Adams, will walk us through how the uniqueness of our current demographic shift will impact our financial future, and how we can prepare for it.